Read this article and be ready to discuss it with your teacher: http://www.forb
what the heck
host of other items
the ultimate impulse buy
like rats through a maze
the basic staples
off the beaten path
Increase that basket size
What is the problem that supermarkets want to solve?
What is the customers' usual behavior when they go to a supermarket?
Where are the basic staples located in the local supermarket?
Where are the promotional items?
What do shoppers do when they have a coupon?
According to the article, how much more money did shoppers spend if they got a coupon on their phone that was near to the path they usually walked?
How much money did they spend if they walked further?
How do you shop?
Do you shop using coupons?
Does your store send coupons to your cellphone?
Do you look more for bargains, or quality?
When you go shopping how do you choose between different brands of the same product?