Read this article and be ready to discuss it with your teacher: http://www.forb
what the heck
host of other items
the ultimate impulse buy
like rats through a maze
the basic staples
off the beaten path
Increase that basket size
What is the problem that supermarkets want to solve?
What is the customers' usual behavior when they go to a supermarket?
Where are the basic staples located in the local supermarket?
Where are the promoti…